ppc advertising management
A considerable amount of your time and budget will be allocated to managing PPC campaigns either on Google Ads or Facebook. Pay-per-click marketing is an advertising channel where marketers dont pay by the impression or purely for ad placement.
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Depending on the size of your team and industry it.

. The bid amount may affect placement but the advertiser only pays when their ad is clicked by an online user. As a digital marketing specialist you need to know about the different types of campaigns you can run and how to correctly measure and analyze the results. The most common PPC ad format appears on search results pages of search engines like Google or Bing. Master PPC Advertising.
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